Today I got my final logo proof from Juliet Jones (aka my new BFF) and it looked so stinking amazing that I have decided to re-work my whole launch. Details tomorrow, but for now just enjoy the beauty above....
UPDATE: Good morning, lovelies! As you can tell, I got pretty excited to see my final logo yesterday. I joked about Juliet being my new bestie, but truly honestly I wish I could just hug her. I hired her knowing how beautiful her work was, but feeling pretty anxious and vague about the concept I wanted. Not only was she so open to my ideas, but she made them better than I expected. We're still working on a few final touch-ups, but you guys, Sincerely, Ginger is coming to life. And it's better than I imagined.
So in honor of being way too excited, not being able to keep anything mysterious or build any type of excitement or hype around anything as a blogger, I'm going to launch my new site early. It's going to be a "soft launch", meaning that I'm going to switch over my blog to my new domain sincerelyginger.com, and start using the new business name. This blog will reroute to the new domain so expect to be redirected! Hopefully monday. :)
I can't wait to share all about the little strawberry, it's significance, and the big story behind the name and why it's so important to me. The small version is that it's my heart & soul in the form of a business. I've spent a lot of time thinking through each little aspect of my brand. By the time it's finished, it's going to be big. I decided early on that I was never going to enter this field and be mediocre. Average isn't for me. If I'm going to do something, I do it full out. It's the reason I've been putting off an official launch for so long! I didn't want to start until everything was just right.
True love is a big deal. Celebrating marriage is important. There is no way I am going to settle for a so-so planning experience. It has to be amazing, filled with joy, trust, inspiration and encouragement. It needs to be beautiful, better than you'd expect- but somehow exactly what you'd hoped for. Weddings are a big deal. Being a part of the journey to marriage, at least for me, is sacred. It's exhilirating, exciting, and really FUN. Sincerely, Ginger was inspired by natural light, summers along the coast of Lake Michigan, locally sourced & farm fresh food, love letters, putting a spin on tradition, the first blooms of spring, soft & romantic color palettes, gorgeous calligraphy, and of course... a little bit of sparkle. It's a blend of meaningful and beautiful, just like a wedding.
I don't have it all figured out. I'm still working on branding, designing a website and building an office with limited time and a super limited budget. It's worth it though. Some days I wonder if I should just let the business go. I would have more money, more time with my husband and baby (once he gets here), less stress. I could just work my part time job at the flower shop! But then my heart sinks and I think about my long term goals and why they are important to me in the first place.
By planning and designing weddings, I'm fulfilling my calling. My business is worth the time I'm spending right now figuring it all out. Eventually it will get easier and I won't be working 60 hours a week, pregnant, juggling 3 jobs. We won't always be sharing one car, sacrificing food for sleep. I won't be at my full time job forever (even though it feels like it some days). There is a brighter future ahead. It's closer than I realize. So that is why I'm not wasting any time on getting the elements of my brand in place. I'm doing this my own way, taking physical steps to make what matters happen.
Thank you so much for reading and sharing with my in my journey! I can't wait to show you the rest of what I've been working so hard on. Juliet, thank you a million times for the thought and care you put into designing my visual brand. It's simply perfect. Current & past couples, you keep the heart of my business beating. You inspire me daily, and seeing your wedding day come together makes my heart sing. So much love!